Public Instagram followers. Up 63.4K from the 277K baseline in Ian’s team update.
SHOW HUB UPDATED SEPTEMBER 16, 2026
YOU LEAVE
A MESSAGE.
IAN CALLS BACK.
IAN-HELP is a weekly comedy hotline where real people bring Ian Fidance the relationship problem they cannot solve. Ian calls back, finds the behavior beneath the story and gives one direct ruling.
The current opportunity is specific: turn the audience responding to Ian’s relationship commentary into repeat viewers, show followers and callers.
NEW EPISODES THURSDAYS
01
SHOW HUB
Current proof and the decisions it supports.
Public Instagram followers. Up from 488 on September 15.
Public Instagram plays, with 1.8K likes and 86 comments.
Non-follower views in the roughly 10-hour account snapshot.
Public profile and Reel snapshots captured September 16 through vidIQ. Garrett data comes from an earlier account Insights snapshot. Ian’s team described the new audience as mostly women on September 13; the exact current demographic share still needs a fresh Insights export.
SUPPORTED THEMERelationship behavior + accountability
RELEASEThursdays · 10:30–11:30 AM ET
NEXT SHOOTSeptember 23 and/or 24
EPISODE 1THURSDAY, SEPTEMBER 17 · 10:30–11:30 AM ET
02
LAUNCH PLAYBOOK
The tattoo earns the click. Ian’s ruling earns the follow.
Objective: convert Ian’s relationship momentum into show follows, shares and qualified voicemails without over-editing the human exchange.
Lock the asset
Check the 9:16 export, caption accuracy, clean audio, rights-cleared music, cover and final hotline card.
Publish the hero episode
@ianhelpshow posts the Instagram Collab with Ian. Publish native versions to TikTok, Shorts and Facebook. No competing Ian feed post.
Use Stories as proof
Reshare with one strong viewer response, poll result or Ian reaction. Do not post an empty duplicate immediately.
Capture the result
Log non-follower reach, retention, shares, saves, profile visits, follows and qualified voicemails.
SHE TATTOOED HIS NAME ON HER FACE
Use Ian’s real red-phone reaction. Make the problem readable before the branding.
She tattooed her ex’s name on her face to win him back. Naturally, Ian called her back.
Close with: “Would this win you back or make you change your number?” Then add the hotline.
Romantic commitment or a permanent answer to a temporary breakup?
Ian replies with a real ruling, then asks the strongest dissenting commenter one follow-up.
By @shorthandstudios
Camera + editing by @trashostudio. Put the production credit in a second comment so the main caption stays focused.
EDITING DIRECTIONUse effects as punctuation.
Cold-open on the reveal. Punch in on Ian’s first reaction. Use one visual gag on the hangman line. Protect the sincere advice beat. End with a three-to-four-second red-phone CTA. Do not stack a GIF, zoom and loud sound on the same moment.
03
GOING FORWARD
One audience promise. Two channel jobs.
THE CURRENT LANEIan asks the relationship question other people avoid, implicates himself and leaves the caller with one useful move.
AUDIENCE PAYOFF
A recognizable problem, permission to judge the behavior, a comic release and a resolution worth sending to a friend.
01Exes, commitment and avoidance
02Mixed signals and communication
03Accountability and self-sabotage
04Friendship, family and work only when the consequence is clear
Discovery + trust
Use the next four weeks to make Ian’s feed easier to read without erasing the chaos that makes him interesting.
IAN-HELP Collab
One clear weekly appointment. No unrelated feed post on release day.
Native relationship POV
Stand-up, direct commentary or a proven meme extension that reinforces the same audience interest.
Everything else
IAN DO, the podcast, tour and other projects share one feed slot instead of each demanding a weekly slot.
Carry the overflow
Use Stories four to six days a week for extra clips, dates, reposts and behind-the-scenes material.
PROPOSED TESTThree feed posts per week for four weeks. A breakout follow-up replaces a slot rather than becoming a fourth post.
Program + participation
The page should make the show easy to understand, easy to share and easy to call.
Recruit the problem
Post one specific dilemma, approved voicemail or audience ruling prompt. Drive qualified calls, not generic engagement.
Publish the episode
Lead with the caller’s reveal. Let Ian listen, challenge the behavior and leave one usable move.
Extend the line
Turn the strongest exchange into a two-to-four-frame carousel using Ian’s real expressions and exact quote.
Publish native cuts
Use the finished episode and proven derivatives. Set platform-specific volume after four comparable episodes.
WEEKLY RHYTHMTuesday problem prompt. Thursday episode. Sunday meme or ruling.
EDITORIAL RULES
Make every choice legible to the viewer.
MEASURE AFTER FOUR EPISODESDo not optimize around one viral event.
Compare non-follower reach, retention or completion, shares and sends, profile visits, show follows and qualified voicemails. Exact success thresholds require the private Insights median from the first four episodes.
04
MATERIALS
Working links and channels.
TRAILERWatch the launch trailerOPEN ↗PRODUCTIONEpisode order and shoot planningOPEN ↗GUESTSPast callers and booking ideasOPEN ↗REPOST PAGESPages grouped by audience and topicOPEN ↗